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ASE Establishes a New Mission Statement

The National Institute for Automotive Service Excellence (ASE) board of directors has established a new mission statement that concisely explains the not-for-profit organization’s primary objective, according to Tim Zilke, president and CEO of ASE

“To serve the transportation industry as an independent third party that upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals.”

“As new vehicle technologies are introduced and continue to evolve, the need for knowledgeable, well-trained repair professionals is more critical than ever before,” says Zilke. “ASE is committed to supporting the needs of the industry by providing third-party certification of skilled professionals who are committed to service and repair excellence. We believe that this new mission statement not only defines our strategic direction, but establishes a solid foundation for us to incorporate changing technologies into the ASE certification program.”

Most recently, ASE introduced new technology in the form of the ASE Renewal App which tests technical knowledge through an app on a phone, tablet or computer. The app is available for use by technicians who are already certified in the automobile series of tests (tests A1-A9).

ASE was established in 1972 as a non-profit organization. As an independent third party, ASE upholds and promotes high standards of service and repair through the assessment, certification and credentialing of current and future industry professionals, and the prestigious ASE Blue Seal logo identifies professionals who possess the essential knowledge and skills to perform with excellence.

Today, there are approximately 250,000 ASE Certified professionals at work in dealerships, independent shops, collision repair shops, auto parts stores, fleets, schools and colleges throughout the country.

For more information, visit www.ase.com.

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