JohnDow Industries, through its Fuel Chief brand, recently announced a new fundraising campaign for breast cancer research – “Caddy For A Cause”. From August 1st through the end of 2011, JDI will contribute $10 to this research for every Fuel Chief Pro 25 – 25 Gallon Steel Gas Caddy (FC-25GC) sold during that period. JDI is the largest manufacturer of gas caddies in North America, the company notes.
Joe Dease, president of JDI, stated that “we are excited and passionate about this campaign. We want to give back to this very worthy cause that has nearly become an epidemic. The Fuel Chief products (portable fuel storage and handling) are all about safety and saving lives so we felt it was a natural partnership. According to the American Cancer Society, every 23 seconds, someone in the world is diagnosed with breast cancer and every 69 seconds, someone dies from this horrific disease.”
JDI will communicate the campaign with exposures using vehicles like product packaging, JDI shirts, trade shows, flyers, a separate landing page on the JDI Web site, customer email blasts, press releases, and distributor and rep communications.
JDI’s recently introduced FC-25GC Gas Caddy has achieved UL Listing status while also complying with OSHA guidelines. JDI says it is the only manufacturer in the U.S. with these safety credentials.
For more information visit www.johndow.com.