Purolator Filters NA LLC has launched a new initiative to reduce the amount of packaging used on its top air filter SKUs in its Group 7 By Purolator and ProMotive By Purolator engine air filter lines.
Designed to help „go green,“ the company expects the program to generate 30% less waste while saving 25% of the shelf space needed for comparable inventories.
Replacing conventional rectangular cardboard boxes, the new packaging uses a combination of clear shrink-wrap plastic and cardboard that displays the product clearly with part numbers enlarged for ease of reference. Also imprinted are competitive cross-references and UPC codes for easy scanning.
Benefits of the new packaging include:
“The new packaging, which follows our company’s values of economic use of resources and environmental sustainability, will reduce the consumption of some 85 tons of cardboard every year, keeping those materials out of the waste stream,“ says Chuck Kerrigan, Purolator’s director, Regional Business Unit, North America.
In addition to protecting our environment and resources, our partnerships with environmentally-responsible retailers will also hold down costs throughout the distribution chain.”
For more information visit www.purolatorautofilters.com.
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