New KYB e-learning newsletter offers technical, marketing and sales information

KYB Americas Corp. has launched a quarterly e-learning newsletter called the KYB Ride Control Expert Series.

A key support component of the Certified Ride Control Center Program, the newsletter also aims to broaden the communication link between KYB and professional automotive service providers across the U.S. and Canada.

In addition to tips and advice on successful ride control sales methods at the service counter, the newsletter gives service providers a forum for ride control technical topics, as well as an insight into KYB’s OEA manufacturing processes.

To receive the Ride Control Expert Series newsletter, service providers must be a member of KYB’s Certified Ride Control Center Program. KYB says the newsletter provides an exclusive channel for top level service providers to receive ride control information, training, and news not available anywhere else.

“This e-learning initiative was born out of a desire of both KYB and service providers to provide relevant technical, marketing, and sales training information,” says KYB’s Director of Marketing and Training Mac McGovern. “It’s vital for our marketing and training departments to have direct contact with the people throwing the box away to support their success."

The e-learning newsletter as a component of the Certified Ride Control Center Program was also well received by some of KYB’s distribution customers. “The real advantage of the KYB program are the education and training materials,” says XL Parts VP of Marketing Robert Roos. “We all know that suspension is an undersold category and the KYB Certified Ride Control Center can help earn more business for our customers.”

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