Standard Motor Products Inc. (SMP) has launched its new corporate website, www.smpcorp.com. The rollout of this new site is the first in what will be a series of redesigned websites for the company.
Created with the user experience in mind, the website was developed utilizing responsive technology and parallax scrolling design to ensure compatibility with the latest browsers and mobile devices. It looks and performs seamlessly on a desktop, tablet and smart phone, the company says.
“The new graphics are bright and bold with big images and exciting content,” says Phil Hutchens, vice president, marketing. “We feel it’s important to present a website that creates an immediate impression, offers meaningful content and delivers an exciting user experience. It’s our intention to inform, educate and continue to drive user interest while providing an ongoing service to our customers and all of our stakeholders.”
SMP has integrated many new features into the site including an extensive timeline spanning 95 years of SMP history, a corporate news section, interactive location map, facilities tours, a full investor relations portal, career opportunities and more. The site also is multi-lingual, available in English, Spanish and French. It is driven by a robust content management system that will allow the company to easily and swiftly update content, so the site will always deliver the latest corporate information.
For more information, visit www.smpcorp.com.