The National Catalog Managers Association (NCMA), a segment of the Auto Care Association, has changed its name to Automotive Content Professionals Network (ACPN).
The new name more accurately reflect the expertise required of people who work in the content management and cataloging field in the auto care industry.
“The role of the cataloging department has experienced exceptional growth in the last several years. The message that ‘Data is King’ could not be truer for any other segment of the auto care industry,” says Kathleen Schmatz, CEO and president of the Auto Care Association. “After nearly half a century operating as the National Catalog Managers Association (NCMA), the group has changed its name to better reflect the valuable role its members play in the auto care industry.”
ACPN will celebrate 43 years at the largest gathering of content management professionals, the Annual Knowledge Exchange on May 15-18, 2016, in New Orleans, La. The group will continue to provide opportunities to network with industry peers, collaborate on automotive content-related issues, help shape industry standards and protocols, develop professionally, and stay at the forefront of the automotive content industry through the unique programs and events provided by the network.
ACPN’s mission statement is “To provide networking, education, and collaboration and leadership opportunities for content management professionals in the automotive industry.” For more information and an application to join, visit www.autocare.org/acpn.
The ACPN is the only association devoted exclusively to the education and professional development needs of automotive catalog managers and product content professions. ACPN is a professional society with more than 250 members who are employed by member companies of the Auto Care Association.
For more information about the Auto Care Association, visit www.autocare.org.