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Bosch Refreshes Website

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KEYWORDS Bosch

Bosch Group has updated its website to provide customers, shops and technicians with a “more efficient, informative, and straightforward experience."

The goal of the new design is to deliver easier access to product information. A few highlighted features include:

  • Vehicle fit capabilities – Searches can be done through VINs or the year, make and model. 
  • New icons to highlight information – New icons were added to the top of line products to allow users to learn the highlights of a product quickly. 
  • Product comparison – Allows users to select any product to compare the features and attributes.
  • Faster website – Bosch updated the website for quick access to the vital information needed for repairs.

Other upgrades enhance users’ awareness and lookups of Bosch Aftermarket’s other product lines: recommended products per vehicle, comparison graphs and badging to increase purchases of premium-level products. Additionally, UX upgrades foster increased mobile conversions and make the site compliant with the Americans with Disabilities Act.

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