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Continental Conducts TPMS Training Program for Automotive Parts Headquarters

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Continental Conducts TPMS Training Program for Automotive Parts Headquarters

Continental Commercial Vehicles & Aftermarket conducted a successful tire pressure monitoring system (TPMS) training program for a group of store owners and managers from Automotive Parts Headquarters (APH), a key Continental and TPMS program retail partner.

The training event was held at Continental’s Technical Center in Auburn Hills, Mich., and conducted by Continental Sales Technical Training Specialist Sean Lannoo. During the event representatives from various APH stores across the country learned about critical TMPS service requirements, proper parts, troubleshooting and installations procedures, and valuable sales techniques, as well as Continental’s VDO REDI-Sensor TPMS sensor program. The event also provided an informative overview of the entire aftermarket portfolio offered by Continental.

David Bock, sales manager - independent stores at APH, noted, “The tour at Continental in Detroit gave our attending APH customers a first-hand view of the ease of VDO REDI-Sensor installation. This unique opportunity to participate in the garage demonstration and spend time with the product managers and technical training team will greatly benefit our Auto Value Parts store owners/managers upon returning to their respective markets.” Sean Lannoo manages Continental TPMS training program and is responsible for providing technical support and training to customer sales personnel and professional technicians throughout the United States and Canada.

In his training efforts, Lannoo has been an instrumental contributor to the company’s aftermarket TPMS program since the inception of TPMS, and has conducted over 150 training seminars and trained over 2,970 automotive technicians on the art of TPMS. Lannoo, a 19-year veteran of Continental, is a TIA Certified Automotive Tire Service Instructor and holds three ASE Certifications.

Auto Parts Headquarters is a third-generation family-owned automotive parts distributor and store group founded in 1920. APH has 99 corporate and 37 independent stores serving Minnesota, Wisconsin, North Dakota, and Michigan.

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