Rancho Partners with Jeep Jamboree USA

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Rancho Partners with Jeep Jamboree USA

Tenneco Inc. reports Rancho performance suspension and shocks has partnered with Jeep Jamboree USA (JJUSA) for 2018 as the organization designs and launches a new, driver-oriented Jeep Jamboree Adventure Series.

The new JJUSA Adventure Series – driven by Rancho – will include a new collaborative, educational format that provides a platform to learn special off-road driving skills and techniques while on a custom, designed-in-the-moment over-landing experience. Each event will include a team of JJUSA guides and a Rancho brand ambassador. The organization reports the events will be limited to 10 to 15 Jeeps.

“Jeep Jamboree events are designed with the enthusiast in mind, and this new series – smaller in size for more one on one discussion and including experienced instructors and product representatives – is sure to give the Jeep enthusiast a platform to extend his or her skills,” says Chris Gauss, director, performance brands, Tenneco. “We’re excited to share this experience with these Jeep enthusiasts. It’s truly the heart of the Rancho brand to be part of events like this!”  

Each event will be less structured than the organization’s popular Jeep Jamboree weekend series. The Jeep enthusiast will be completely self-sufficient, able to camp in or near the vehicle, should be comfortable experimenting on unplanned obstacles, and eager to explore remote locations.

“We’re happy to create a community-first event series for Jeep owners looking to push their comfort levels and gain experience in an over-landing adventure with a small group of trained, knowledgeable Jeep guides and some of the most passionate product representatives in the industry,” says Pearse Umlauf, president and CEO, Jeep Jamboree USA.

Visit to learn more and check for the 2018 Jeep Jamboree Adventure Series calendar announcements. Formed in 1953, Jeep Jamboree USA conducts over 30 family-oriented Jeep 4x4 trips nationwide annually and has grown from 155 participants at the first Jamboree to more than 7,000 expected in 2018. The organization was formed in 1953 by 4x4 pioneer Mark Smith.

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