Pronto Names Motorcraft Its OE Supplier of the Year

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The National Pronto Association has awarded its highest honor, the 2017 Original Equipment (OE) Supplier of the Year Award, to Ford Motor Co.’s Motorcraft brand.

The award is voted on by 90 Pronto members nationwide.

“This award is a testament to the hard work each of our team members has done to grow Motorcraft in the aftermarket,” says Bradley Bellamy, Motorcraft sales operations manager. “Thank you to Pronto and the Motorcraft team for all they do in delivering and marketing quality products, services and support.”

Pronto is made up of warehouse distributors, many of which are Ford Authorized Distributors (FADs) that service Ford dealers, fleets, aftermarket installers and other customers. Ford and Pronto have been collaborating for the past five years focused on how Ford can add value to Pronto’s existing programs to better support Ford customers.

Pronto gives out only seven awards each year, and this is the top honor for an OE supplier. “Pronto is pleased to present our 2017 OE Supplier of the Year award to Motorcraft,” says Robert Roos, vice president, sales and marketing.

“Our membership made a clear choice based upon the great quality products and services they provide to Pronto. They are a valued brand asked for by name by our service center customer base. Pronto is proud of our association with Ford and the Motorcraft brand.”

This is the second year Motorcraft has been named OE supplier of the year. The last time was in 2015.

Ford says Motorcraft parts are competitively priced to suit customers’ various budget and vehicle needs, including older and higher-mileage vehicle repairs. The expanded product lineup provides coverage for most Ford and Lincoln vehicles. For more information on Motorcraft, visit

Headquartered in Grapevine, Texas the National Pronto Association is automotive program distribution group with a focus on marketing, technology and buying. Pronto was formed in 1979 and consists of 90 shareholder owners. Pronto members distribute name brand, OE and Pronto exclusive brand products. Pronto members are located in Canada, United States, Mexico and Puerto Rico. For more information,  visit

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