Tenneco Says Ride on the 'Wings of Monroe’ in New Campaign
Tenneco Inc.’s new multi-media campaign encourages consumers to protect their driving experience and their vehicles’ handling and stability by riding “the next 50,000 miles on the Wings of Monroe.”
The campaign uses the Monroe Shocks and Struts brand’s winged logo to reinforce the importance of relying on world-class ride control components to help ensure a safe, secure and stable ride.
Featuring employees at Tenneco’s U.S.-based Monroe ride control engineering and manufacturing facilities, the campaign includes web-based videos, digital banners, social media content, satellite radio ads and other elements designed to reach consumers most likely to make vehicle maintenance and repair decisions.
The company says the winged Monroe logo – a familiar symbol for multiple generations of consumers and automotive service professionals – is featured in all campaign elements in an innovative and visually impactful way.
“The Monroe wings symbolize the confidence and trust that come with choosing the industry’s premier brand of ride control components,” says John Perrin, executive director, marketing and engineering, North America Aftermarket, Tenneco. “And behind every Monroe shock absorber and strut is the combined commitment of thousands of Tenneco employees at our R&D and engineering center in Monroe, Michigan, and our manufacturing facility in Paragould, Arkansas.”
The campaign’s focus on the “next 50,000 miles” is intended to remind consumers that their vehicles’ stability, handling and safety depend in part on properly functioning shock absorbers and struts, and to encourage them to request periodic ride control safety inspections through their automotive service providers. “Shocks and struts play vital roles in providing safe steering, stopping and stability in many driving situations, and they can also help prevent abnormal tire wear,” Perrin said. “As motorists prepare for the next 50,000 miles of service from their current vehicles, it is important to make sure that all safety-critical components and systems are still doing their jobs effectively.”
View a campaign video below and visit the company's website for more videos.
Tenneco says consumers considering ride control replacement can enjoy an additional benefit of the “Wings of Monroe” – the brand’s “Feel the Difference Guarantee,” which enables parts and service providers to promise that their customers will feel a positive difference in ride and handling performance during a 90-day or 1,000-mile/1,600-kilometer risk-free trial or receive their money back, including labor of up to $100 per axle (if installed by a professional service provider) and alignment up to $80, if applicable. Restrictions apply; visit www.monroe.com for details.