Bruce Tartaglione Joins Airtex/ASC

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Bruce Tartaglione Joins Airtex/ASC

Airtex/ASC has named industry veteran Bruce Tartaglione as its senior strategist of new business development.

“Bruce has a proven track record as a customer-focused executive in this industry. Having known him for years, I am confident that he will be a strong asset to the future of our business,” says David Peace, president and CEO of Airtex/ASC. “Bruce’s strategic vision and industry relationships will be instrumental in identifying areas for improving the value we provide our customers and implementing new strategies.”

During his nearly 40 years in the auto care industry, Tartaglione has held many senior management positions. Most recently, he worked as a consultant, helping several companies develop the skill sets and strategies necessary to maximize growth. Prior to that, Tartaglione served as senior vice president of global sales and marketing at Brake Parts Inc. (BPI).

Throughout his career, Tartaglione has also been active in many aftermarket organizations, including the Automotive Sales Council, Auto Care Association and Automotive Warehouse Distributors Association (AWDA).

Airtex/ASC is a division of UCI International and a privately held company that manufactures fuel and water pumps for both the OE and aftermarket. The Airtex brand ( is sold to consumers through traditional and retail outlets, whereas ASC ( is a private label.

Airtex/ASC is headquartered in North Canton, Ohio, with offices in Michigan, Illinois, Mexico, Spain and China.

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