Accuride Realigns Sales and Marketing Group

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Accuride Realigns Sales and Marketing Group

Accuride Corp. has realigned its sales and marketing group following the May 1, 2017, acquisition of KIC LLC, a commercial wheel company.

The company, which provides components to the commercial vehicle industry in both North America and Europe, says the changes will help it better support its customers and will provide better geographic coverage for the regional sales team as well as better connections to its original equipment customers.

Chad Monroe will lead Accuride's global sales and marketing efforts, and has been promoted to senior vice president, of sales and marketing and business development. He will report directly to company CEO and President Rick Dauch.

Monroe is responsible for all corporate sales and marketing activities in the global truck and trailer OEM and aftermarket segments. He will work closely with the Accuride executive leadership team to support the continued expansion of the company's wheels, Gunite and KIC brands. He served as vice president of OEM sales and business development since 2014.

Dauch says, “This new structure, which benefits from the addition of veteran KIC sales personnel, broadens our regional coverage to increase customer contact and service worldwide. We have also appointed dedicated sales leaders to grow our business in the principal industry segments and sales channels we serve. These improvements reflect our response to conversations with customers, input from our distributor advisory council and our commitment to deepen relationships with customers on a global basis.”

Below are the leaders of Accuride's sales and marketing team. All members report to Monroe.

Dan McGivney is promoted to vice president of OEM truck sales, and is responsible for all truck OEM accounts. George Anderson, is director of OEM sales and responsible for the Daimler and Volvo/Mack accounts; he reports to McGivney.

Neil McIrvin is appointed vice president of OEM sales for trailer and municipal. He previously worked as vice president of sales for KIC, and is responsible for the growth of trailer, axle and suspension and municipal accounts globally.

Drew Hofley continues as vice president of regional and aftermarket sales, and will lead Accuride’s North American regional sales team and aftermarket segment focus. Reporting directly to Hofley as leaders of the expanded regional sales team are, among others:

  • Mike Palladino, director of sales, eastern region;
  • John Mays director of sales, central region; and
  • Scott Neill, director of sales, western region.
  • Barbara Coleman, a former member of the KIC sales team, has been promoted to director of national accounts and buying groups, and also reports to Hofley.

Thomas Ruedl, director of European sales, is responsible for managing Accuride’s regional OEM and aftermarket accounts in Europe.

Dick Unrath is appointed director of passenger car and other OEM sales with responsibility for automotive and specialty vehicle OEM accounts.

Jim McManus is named national sales director of MMC technology and military, and is responsible for growing sales with a range of military OEM and aftermarket customers.

Jayne Orr is appointed director of product management for wheels, and reports to Accuride Wheels President Scott Hazlett, and Orr also will maintain specific aftermarket and fleet account responsibilities.

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