Ford Rolls Out Omnicraft Brand in European Markets

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Ford Motor Co. has rolled out its new Omnicraft brand of replacement parts for all makes of non-Ford vehicles to its dealers in Europe.

Omnicraft is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles, according to John Cooper, vice president, Ford Customer Service Division. “Omnicraft is a significant benefit to our Ford dealers as they compete in the fastest growing segment of the overall vehicle aftermarkets business,” he says.

For the brand’s launch, Ford focused on developing the most commonly requested parts, including oil filters, brake pads and discs, starter motors and alternators. In the coming months, Ford will introduce engine and cabin air filters, brake master cylinders and wheel hub assemblies, amongst other parts.

At launch, Omnicraft parts will be available at more than 4,000 Ford Stores and Ford dealerships across 11 markets in Europe, with a further roll out to Ford approved distributors later this year.

For introduced the Omnicraft line to the U.S. market in January 2017.

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