Mahle Launches YouTube Video Series
The first in a series of videos has been posted to the Mahle Aftermarket North America YouTube Channel documenting the building of the Mahle Ford Mustang at Petty’s Garage, the grand prize in the Mahle “Drive with the Original” Technician Promotion.
The build of the customized, twin-turbo, 1,000 hp Mahle Mustang will be completed and tested in time to be awarded to a technician at the 2017 Automotive Aftermarket Product Expo (AAPEX) in Las Vegas, taking place from Oct. 31 to Nov. 2.
The first video of the series reviews the rollout of the Mahle Original gasket brand at 2016 AAPEX; showing “The Original” King Richard Petty playing a prominent role in the announcement of the “Drive with the Original” Technician Promotion. As the video closes, shots show the Petty’s Garage craftsmen beginning the disassembly of the 2017 Ford Mustang.
“We wanted to have a grand prize in the ‘Drive with the Original’ Promotion unlike anything the aftermarket has seen,” says Jon Douglas, president of Mahle Aftermarket Inc. “We think technicians will enjoy seeing how the Petty’s Garage craftsmen put this dream ride together – a ride that could be theirs if they are lucky!”
The video is available for viewing at the MAHLE Aftermarket YouTube Channel: https://youtu.be/B2zR6OZC6wg and here:
Subsequent episodes in the video series will document the engine build featuring Mahle Original and Clevite branded parts; the installation of custom Petty’s Garage suspension pieces and interior; application of a custom paint job and body panels; and, in the final installment, dyno testing the car and final delivery to the Mahle Aftermarket team.
The “Drive with the Original” promotion runs until Oct. 1, 2017. Four finalists will be randomly selected from all entries to receive an all-expense paid trip for two to AAPEX in Las Vegas. The “Original,” Richard Petty, will be present when the finalists select a key fob, one of which will start the engine of the grand prize Mahle Ford Mustang from Petty’s Garage.
In addition to the grand prize, over 2,400 instant win prizes will be awarded, including Richard Petty Driving Experiences, autographed Richard Petty signature Charlie 1 Horse cowboy hats and autographed #43 die-cast model cars.
Information on entering the “Drive with the Original” Promotion is available on specially marked Mahle Original gasket boxes. Complete information about the “Drive with the Original” promotion, including official rules, terms and conditions, can be found at www.drivewiththeoriginal.com.
For more information about Mahle Aftermarket and its brands, visit www.mahle-aftermarket.com.