Ford’s New Omnicraft Brand Parts Are Available Across the U.S.
Ford Motor Co.’s new Omnicraft brand of replacement parts for all makes of non-Ford vehicles are now stocked at Ford and Lincoln dealerships across the U.S.
“Our dealers are already feeling the impact of the new Omnicraft brand,” says Frederiek Toney, president, Global Ford Customer Service Division. “And I am certain the customer response will be equally positive. Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford.”
In 2016, the Ford Customer Service Division launched Omnicraft to enable Ford dealerships and Quick Lane operations to better service non-Ford customers
For launch, the 1,500 most commonly requested parts became available, including oil filters, brake pads and rotors, loaded struts, and starters and alternators. Ford says the list of available parts will eventually grow to 10,000.
Ford says it focused on developing the most commonly requested parts at a competitive price. Initial offerings include oil filters, brake pads and rotors, brake calipers, loaded struts, and starters and alternators.
For the next phase, the Omnicraft team is focusing on engine and cabin air filters, brake master cylinders and wheel hub assemblies.
“Omnicraft has had a significant business impact in all areas of our fixed operations,” says Todd Benner, owner of Selinsgrove Ford in Selinsgrove, Penn. “First, our Quick Lane department has become more efficient by having competitive make parts in stock. Our clients benefit through quicker maintenance and trust us to fix all of their vehicles – not just Fords. The dealership benefits through larger margins. The same can be said for our preowned department. Omnicraft allows our technicians to stay on the job and not tie up lifts.”
Benner’s team also has reached out to independent shops and sees opportunities for additional parts growth supplying to these facilities.
“Omnicraft is a game changer. It's a newfound profit center we’ve never had before,” said Benner.
Omnicraft parts are available at Ford and Lincoln dealerships and will roll out to Ford authorized distributors in April 2017.
For more information regarding Ford and its products and services, visit www.corporate.ford.com.