ASA Automotive Systems Names Marc Belanski President

Order Reprints

ASA Automotive Systems Inc. has promoted Marc Belanski to president, effective immediately. He is replacing Ken Halle, who has retired. Dave Vogel has been promoted to executive vice president.

Belanski previously was vice president, enterprise operations at the company, which provides software to independent tire dealers and automotive service providers.

Vogel’s previous role was vice president of sales and general manager of the ASA office in Meridian, Idaho. Vogel will also serve as president of the TireMaster business unit, reporting to Belanski.

The company says Belanski has a diverse automotive background that encompasses product development, manufacturing, brand marketing and sales. Prior to joining ASA, Belanski worked in private equity, where he was an integration manager for recently acquired companies as well as an operating executive, successfully growing several tech companies in their investment portfolio. He earned a bachelor’s degree in engineering from Michigan State University and an MBA from Northwood University.

Vogel has been with ASA Automotive Systems for 14 years, gaining experience in all facets of the operations. Prior to joining ASA, he spent 9 years with Goodyear and 6 years with an independent, 44-location business in the northwest. He has a degree in business management from Boise State University.

“I am honored to lead ASA Automotive Systems in our mission: delivering the industry’s leading software solutions for independent tire and auto services dealers in North America,” says Belanski,. “I would especially like to thank Ken Halle for his years of service to the ASA organization, and for his help during the transition. I look forward to continuing the great work of the organization as we drive growth through innovation and service.”

ASA Automotive Systems, based in Merrimack, N.H. and Meridian, Idaho, is a provider of software to independent tire dealers and automotive service providers serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management that is designed to help businesses improve operations, reduce costs and increase profitability.

For more information, contact 866-210-6717 or, or visit

Related Articles

ASA Automotive Names Chalk VP, Product Management

Time to Register for ASA Automotive Systems User Conference

ASA Automotive Systems Introduces Next-Generation Software for Shops

You must login or register in order to post a comment.