National Wagner Campaign Helps Consumers Choose Brake Pads

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National Wagner Campaign Helps Consumers Choose Brake Pads

Tens of millions of consumers will soon learn how the choice of the right replacement brake pads could help them stop up to 50 feet sooner through a comprehensive new advertising campaign in support of Wagner OEx brake pads from Federal-Mogul Motorparts.

Wagner OEx brake pads can stop pickups, SUVs and CUVs up to 50 feet sooner than other leading pads, the company says. (Results are based on 60 mph post fade performance testing conducted by Link Engineering Co. comparing Wagner OEx Brake pads to competitors’ pads on the 2014 Ford F-150, 2011 Toyota RAV4 and 2013 Chevrolet Tahoe.)

Launching this week, the extensive new Wagner OEx campaign will include ads on national television networks, in leading consumer magazines, on radio and in a wide range of digital placements. The new Wagner OEx television ad, titled “Families Matter,” powerfully documents the difference stopping up to 50 feet sooner can make in a common driving situation.

“The ability to stop sooner is a powerful message for drivers because they understand that every foot is critical when they are trying to avoid an accident,” says Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “We want to help consumers understand that quality and performance absolutely matter when it comes to the brake pads and other parts they choose for their vehicles.”

Federal-Mogul Motorparts says it is committed to providing well-designed, high-quality automotive replacement parts that customers can rely on. This is true not only for Wagner OEx, but for Federal-Mogul Motorparts’ products from its leading brands, including Moog,  Fel-Pro, Anco and Champion..

“As a global leader in the braking category, we want to help start a conversation between vehicle owners and their parts and service providers about the importance of relying on parts that are engineered to provide exceptional performance and reliability,” she says. 

Available through leading automotive parts and service providers across North America, Wagner OEx brake pads feature custom-shaped, application-specific pad designs covering 98% of the North American automotive industry’s fastest growing market segment – pickups, SUVs and CUVs. The pads’ patent-pending shape and slot design creates turbulent airflow, which allows for cooler operation and their superior stopping power. They also last up to two times longer (based on internal testing comparing new Wagner OEx to other Wagner offerings), generate less dusting, reduce rotor wear, and offer consistent performance in all braking conditions.

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