Ford Launches Omnicraft Parts Brand for Non-Ford Vehicles
Ford Motor Co.’s Customer Service Division has launched Omnicraft, a brand of replacement parts for all makes of non-Ford vehicles.
The Omnicraft brand enables non-Ford customers to purchase parts and have their vehicles serviced at Ford dealerships.
The 1,500 most commonly requested parts are now available and include oil filters, brake pads and rotors, loaded struts, and starters and alternators. The list of available parts will eventually grow to 10,000 for even more customer convenience
Ford says Omnicraft is the first new brand for its Customer Service Division in 50 years and is an important growth opportunity for dealerships as they will be able to sell parts and offer service for all vehicles.
“Omnicraft is a significant benefit to any vehicle owner who needs parts or to have their vehicle serviced,” says Frederiek Toney, president, Global Ford Customer Service Division. “Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford and installed by Ford’s world-class certified technicians.”
For launch, Ford focused on developing the most commonly requested parts at a competitive price. Initial offerings include oil filters, brake pads and rotors, loaded struts, and starters and alternators.
“Today, 1,500 parts numbers are available with plans to eventually reach approximately 30 parts categories and 10,000 parts,” Toney said. “We targeted the most requested parts first to provide our dealers with a solid foundation of inventory.”
At launch, Omnicraft parts will be available at Ford and Lincoln dealerships and will roll out to other Ford Authorized Distributors throughout 2017.
For more information regarding Ford and its products and services, visit www.corporate.ford.com.