NGK Spark Plugs Expands Its Aftermarket Division

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NGK Spark Plugs (U.S.A.) Inc. has expanded its aftermarket executive management and sales teams. David Boer has been named vice president of marketing, and Brian Norko has been appointed vice president of aftermarket sales.

They will work under the direction of Mike Schwab, senior vice president of aftermarket sales and marketing.

The executive positions are announced in conjunction with the merging of NGK and Wells Vehicle Electronics sales teams, which began Jan. 1. The new leadership will unify the aftermarket sales force for the Wells, NGK Spark Plugs and NTK Oxygen Sensor product lines.

“Both Brian and David’s combined experience in leading marketing and sales efforts will lend a hand to continued success as NGK Spark Plugs and Wells Vehicle Electronics come together as one team,” says Schwab. “As the vice president of marketing, David will oversee all marketing, product and business intelligence functions for the combined businesses. His leadership will help solidify NGK and Wells as industry specialists in the ignition and electronics categories. Brian’s experience will be a great advantage for NGK as we merge the NGK and Wells sales teams. As the new vice president of sales, he will oversee all sales and business development efforts.”

Norko joins NGK from Federal-Mogul Corp. where he was responsible for global aftermarket wiper business as the global director of business and product development. He is a 25-year aftermarket industry veteran.

Boer previously held the title of vice president, sales and marketing for Wells Vehicle Electronics, where he was responsible for all commercial activities, identifying key growth opportunities and product development for the brand. Boer has over 20 years’ experience in the aftermarket.

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