‘Search for a Champion’ contest awards race sponsorships

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‘Search for a Champion’ contest awards race sponsorships


Federal-Mogul Corp. wants grassroots racers to get out their video cameras and get ready to compete for a piece of the $125,000 in sponsorship money that will be awarded through the Champion spark plug, wipers and chemical additives brand’s 2014 “Search for a Champion” contest.

Now in its third year, the Web-based contest has already awarded $225,000 in sponsorships to 20 up-and-coming competitors representing virtually every form of engine-driven racing.

The 2014 contest, which takes place Nov. 1 2013 to Jan. 3, 2014, at, will offer 15 $5,000 Champion racing sponsorships as well as one $50,000 Search for a Champion grand-prize sponsorship.

To enter the contest, grassroots racers must submit a two-minute video that best demonstrates their commitment to winning a racing title with the help of Champion spark plugs. In addition to competing for sponsorships, the first 250 entrants will receive a free Champion “swag” bag, complete with a contest decal and Champion hat and t-shirt.

The 2014 contest will accept entries from grassroots racers in three broad racing categories – asphalt, dirt and water/snow – covering everything from junior dragster, go-kart and motorcycle racing to snocross and personal watercraft competition.

“We’re interested in any grassroots racer or team that shares Champion’s passion for all-out performance,” says Jessica Wynn, digital marketing manager for Federal-Mogul.

“Of the hundreds of videos we have received during the first two years of the contest, the best have demonstrated the racers’ understanding of Champion’s unparalleled racing heritage and explained how a sponsorship would help them break through to the next level of success.”

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