ANCO is National Hockey League’s official wiper blade

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Federal-Mogul Corp. announced that its ANCO Wipers are now the official wiper blade of the National Hockey League (NHL).

The exclusive marketing partnership will bring the latest ANCO product messages, national and local promotions and other targeted programs to a large and passionate fan bases.

“This partnership is the first of its kind within the wiper category and an ideal fit for the ANCO brand,” says Michael Proud, director of marketing, North America, Federal-Mogul.

“The NHL’s geographic footprint and schedule help us to connect with millions of wiper consumers in the right locations during the prime wiper selling seasons. ANCO will feature carefully targeted programs and merchandising tools aimed at driving consumers to the brand.”

As the league’s official wiper blade, the ANCO brand will sponsor a variety of special events throughout the 2013-14 NHL season and will be featured in NHL broadcast, online and social media advertising and other promotional activities.

These programs will be closely aligned with national and local ANCO offers designed to help consumers enhance their driving safety by replacing their worn wipers with industry-leading ANCO products.

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