ASA Automotive taps Provencher for customer service role

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ASA Automotive taps Provencher for customer service role

ASA Automotive Systems announced it has appointed a Director of Customer Services, Mike Provencher, in a new role that is consistent with ASA’s ongoing focus on providing value that matters most to the client.

In his new position Provencher will be an integral part of the senior management team, and will direct and manage ASA’s customer service organization, including the Installation and Training Group, the Documentation Group, and the Software Support Group.

Provencher’s key focus will be to continue to enhance support to ASA customers through improved process development, including internal and external communication and timely responses to customer needs.

Provencher has 10 years of experience in a director/vice president role in the software/technology industry, with proven strong management skills in the areas of project management, customer service, professional services and technical support.

 “Mike’s background includes directing customer care organizations and providing strategic operational leadership across diverse teams and functions,” says Scott Hopkins, vice president of operations at ASA Automotive Systems.

“His knowledge and ability to understand how to solve complex problems makes him a valuable resource. ASA’s business continues to grow and we believe adding Mike to our executive team will help enhance our performance further to increase customer satisfaction and deliver more positive business results.”

ASA Automotive Systems provides software systems and services to independent tire dealers and automotive service centers. For more information visit

For more on ASA see:

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