Identifix founder honored at AASP-MN

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Bill Sauer, founder of Identifix, was honored with a special Lifetime Service Award by the Alliance of Automotive Service Providers, Minnesota (AASP-MN) at its annual meeting and convention last month.

The association of nearly 650 independently owned collision repair, automotive service and industry supplier businesses is dedicated to improving the state's automotive service industry and success of its members.

The AASP-MN recognized Sauer, who started the vehicle diagnostics company 26 years ago, for his many years as a volunteer and supporter of the automotive community. He currently serves on the organization’s Education & Training Committee and is also a member of the Automotive Training Managers Council and the Automotive Service Association. Sauer is a former board member of the Automotive Management Institute and has served on numerous tech school advisory boards, including Dunwoody Institute in Minneapolis, Minn., where he remains an active member.

“Bill Sauer is loved by virtually everyone in this industry, and especially by his friends at AASP-MN,” said AASP-MN Executive Director Judell Anderson during a special dedication ceremony. “Between the experts at Identifix and his connections with others in the industry, Bill has been an invaluable resource to AASP-MN when it comes to delivering quality training to our members.”

“I’ve been in the auto repair business for over 50 years, half of those fixing cars,” said Sauer. “Recognizing the challenges in the industry and the increasing complexity of vehicles, my goal has always been to make it easier for technicians to do their job. AASP-MN shares that goal, which is why their recognition of my contributions is such an honor.”

Now semi-retired, Sauer continues as an important voice in the direction of Identifix by using contact with many shop owners and industry professionals he has built relationships with over the years to make recommendations on enhancements to Direct-Hit and the Identifix Repair Hotline.

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