DENSO marketing campaign to help drivers see clearly with new wiper blades

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DENSO Products and Services Americas Inc. has launched a marketing campaign to raise consumer awareness of the need to replace wiper blades on a regular basis.

The multi-faceted program includes print advertisements, consumer brochures, as well as promotional and incentive elements highlighting the benefits of DENSO First Time Fit Wiper Blades. The campaign is aimed at retail customers, auto shop counterpersons, installers and warehouse distributors.  

The company says drivers need to be aware that virtually everything around them can affect the wear and performance of wiper blades. Those factors include sunlight, oil, car wax, sand, mud, dust, snow, acid rain and salt water. Depending on the area and climate, wiper blades should be replaced every six months to a year, or as soon as the driver notices a change in visibility.  

According to John Doran, senior manager, product management group for DENSO: “Our studies have shown that the average driver is not aware how quickly their wiper blades can wear out, even when there’s no rain. We want to make drivers aware that they need to check their wiper blades on a regular basis, and when they need replacing, DENSO First Time Fit Wiper Blades are the best choice.”  

The company says its wiper blades are available in three styles to provide coverage for the majority of the cars on the road today:  

1. Conventional – delivers the best mix of value and performance for drivers.   

2. Designer – a unique low-profile blade design.  

3. Beam – OE style blade and clip for a perfect fit plus an easy, effortless installation.  

Established in 1971, DENSO Products and Services Americas was the first overseas affiliate of DENSO Corporation, based in Japan.  For more information, go to  


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