Summit aims to help exhibitors increase ROI at AAPEX 2013

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The Automotive Aftermarket Products Expo (AAPEX) will hold its 2013 Exhibitor Summit June 4-5 at the Sands Expo Center in Las Vegas, Nev. Educational sessions, facility tours and one-on-one meetings will help exhibitors prepare to grow their business at AAPEX 2013, which is set for Nov. 5-7.

To register for the Summit, visit the AAPEX website, There is no fee to register.

The preliminary agenda includes an interactive exercise – Stealing Genius – to help exhibitors identify creative ways to enhance their booth, messaging and approach to AAPEX.

Tours will help exhibitors understand how to effectively navigate the facilities during AAPEX. One-on-one meetings will give exhibitors the opportunity to meet with AAPEX vendor-partners to streamline and reduce costs associated with their booth, shipping, setup/tear down, housing and marketing. Sponsorships, registration, booth rules and regulations will also be discussed.

According to a recent AAPEX survey, exhibitors who attended the 2012 Summit and/or viewed preshow webinars reported a significantly higher return on investment (ROI) and value perception of AAPEX.

For more information about the Exhibitor Summit, visit the AAPEX website.

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