Industry veteran Dan Risley is new executive vice president at ASA

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The Automotive Service Association (ASA) has hired industry veteran Dan Risley to be its executive vice president. In his new role, Risley will work closely with Ron Pyle, ASA president and chief staff executive, and the national staff based in Texas. He will maintain an office in Chicago, Ill.

Says Risley: “Ron, the board and I will be aggressively pursuing resolutions to the most pressing issues adversely impacting our mechanical and collision repair members. Bringing closure to longstanding issues such as arbitrarily reducing the refinish time on repaired panels is just one of several key areas the association will address in 2013. From parts quality issues to legislative activities at the grassroots level, I’m eager to serve on behalf of all ASA members.”

Risley, who has served the industry in many roles throughout his career, comes to ASA from Allstate Insurance Co. where he was a market claims manager. He begins his new duties on March 18.

ASA is the largest not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. For additional information about ASA, go to, or visit ASA’s legislative website at

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