Schrader Names Leaders for TPMS Sales Teams

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Schrader Names Leaders for TPMS Sales Teams

Schrader Performance Sensors, a part of Sensata Technologies, has announced Dan Baker has moved into the newly developed role of global sales director and Robert Tinson has taken Baker’s previous role of director of sales, North America.

“This new sales leadership position demonstrates Schrader’s intention to remain the global leader in TPMS,” says Kelly Boor, general manager for Sensata Technologies’ Aftermarket Business. “This role will help us leverage the strengths in each region and drive best practices and alignment across both.”

Baker has over 29 years of automotive aftermarket experience, 25 of which he has spent with the Schrader brand. He played a key role in launching Schrader’s TPMS program into the North American aftermarket in 2004, and has held positions of increasing responsibility in procurement, product management and sales. Prior to this promotion, Baker was the director of sales, North America for one year and director of U.S. for three years.

Tinson will report directly to Baker. He is now responsible for Schrader’s TPMS aftermarket sales in the U.S. and Canada. Prior to this promotion, he was senior national sales manager, heading up Schrader’s U.S. TPMS aftermarket business. Tinson has 15 years in the automotive aftermarket and has held key roles in sales and marketing with BWP Distributors and five years with the Schrader brand.

“Rob has played a key role in North American TPMS sales for many years,” says Boor. “I have no doubt he is the right person for his new role and will have a very positive impact on our North American market.”

For more, visit Sensata's website at

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