Dayco Redesigns its Corporate and Aftermarket Websites
Dayco has redesigned its corporate and aftermarket websites “to more accurately reflect its position as a leading global manufacturer of original equipment and aftermarket components,” says the company.
Dayco’s websites now portray its revised corporate branding, which graphically supports its global identity, values and culture via powerful imagery and a uniform style, and highlight the company’s growing product portfolio and technical innovations.
The sites have been designed to reflect the growing demands of those using mobile devices and utilize the latest technology to seamlessly integrate with whatever platform – mobile, tablet, desktop, etc. – users choose to access them.
Dayco’s corporate site – www.dayco.com – highlights the company’s OE technology, design and manufacturing competences and its global footprint, which extends to more than 40 locations in 21 countries, as well as its significance to both the light- and heavy-duty sectors of the automotive industry.
The aftermarket site – www.daycoaftermarket.com – focuses on providing technical information and support to Dayco’s customers and to the technicians who install its OE components. This is done by incorporating videos and technical bulletins, as well as a comprehensive parts catalog. This resource features multiple search options to offer users a convenient route to locate the correct replacement item.
To serve Dayco’s worldwide presence, these websites are available in the local languages for each of Dayco’s international manufacturing facilities, making them accessible for customers all around the world. As a result, the corporate site is available in eight languages, reflecting its OE related facilities/main customers, whereas the aftermarket site can be accessed in 14 languages, demonstrating its multimarket aftermarket operations.
For more information about Dayco, visit www.dayco.com