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'Brake into the Action' with Akebono's Promotion

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'Brake into the Action' with Akebono's Promotion

Akebono Brake Corp.’s “Brake into the Action” promotion rewards professional technicians with incentives each time they install Akebono Pro-Act, Euro and Performance Ultra-Premium Ceramic Disc Brake Pads.

Technicians in the U.S., Canada and Latin America will earn $2.50 for each documented kit of Akebono pads installed from April 1 to June 30. Additionally, participants in the U.S. and Canada can enter to win one of 10 top prizes, valued up to $10,000 each.

Technicians can register at Kits are submitted electronically by entering the unique serial number and part number on each installed Akebono Brake Pad kit. Rewards can be accumulated and there is no limit on earnings.

Additionally, participants in the U.S. and Canada will automatically receive one grand prize raffle entry for every 10 successful online submissions. Five $5,000 prepaid gift cards and five motorsports prizes (valued at $10,000 each) will be raffled at the end of the promotion. Each registrant will also receive a free T-shirt on the first installation.

“We are delighted to be giving back to the technicians and shops who perform high quality brake installations and choose Akebono Ultra-Premium Brake Pads for their customers’ vehicles,” says Ken Selinger, director of aftermarket sales and marketing, Akebono. “On top of incentives, for the first time we are raffling grand prizes, which we are very excited to award at the end of the promo to 10 hardworking technicians.” 

Visit or for additional details, rules and restrictions

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