Federated Renews Sponsorship of Ken Schrader Racing
Federated Auto Parts has renewed its sponsorship of Ken Schrader Racing for the 2018 season, reports J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. This will be the 19th consecutive year that Federated has partnered with Schrader and his racing teams.
“Kenny Schrader has become synonymous with Federated and he really connects with our members and their customers,” says Bishop. “Federated ‘Get Dirty with Kenny’ events have become extremely popular and the ability to host hospitality events when Kenny is racing is a valuable business-building opportunity for our members. We are looking forward to another exciting season with Kenny and his race teams.”
As part of the sponsorship, Schrader will conduct “Get Dirty with Kenny” racing experiences for Federated members and their Car Care customers at dirt tracks across the country. In addition, Federated will be the primary sponsor of Schrader’s dirt track teams and an associate sponsor of the Ken Schrader Racing ARCA teams.
Last year, Schrader raced in 117 dirt track events, winning nine times in the Federated Auto Parts No. 9 dirt-modified car. Federated was also an associate sponsor of the Ken Schrader Racing ARCA championship car in 2017 and served as the full sponsor when Austin Theriault captured the ARCA title on October 20 at the Kansas Speedway.Federated informed me at the final ARCA race last year that I'm going to have a job next year,” says Schrader.
“It's going to be our 19th year with Federated and we certainly want to thank them for continuing to believe in our program. They're just really good people with good business ethics. We've formed a solid relationship with their members. I do about anything they want me to do and they've been very good about letting us do what we want to do. We work it so it works out best for their members.”
For more information, visit www.federatedautoparts.com.