Winner Chosen for Standard Motor Products’ ‘Tech Star’ Challenge

Order Reprints
Winner Chosen for Standard Motor Products’ ‘Tech Star’ Challenge


Standard Motor Products Inc. (SMP) has announced the grand prize winner of its Standard “Tech Star” Challenge: Matthew Cranford of Zubalon, N.C. Cranford’s winning tech tip can be viewed here at

Cranford will receive a trip for two to SMP’s training center in Irving, Texas, where he will record three installation videos with SMP’s Director of Training Ryan Kooiman. SMP will post these videos to its Standard YouTube Channel, which has more than 4 million views and 5,700+ subscribers. Cranford also receives $5,000 toward the purchase of video equipment and automotive tools to start his own YouTube channel.

In addition to its grand prize winner, SMP has awarded two second prize winners each with $1,500 toward the purchase of automotive tools and video equipment; and third prize winners each receive a GoPro Hero4 Black camera.

To enter the contest, applicants were asked to upload a video of their best one-minute tech tip to YouTube and add the hashtag #StandardTechStar. Members from SMP’s training department judged the tech tips on originality, presentation and quality.

Phil Hutchens, vice president engine management marketing, SMP, stated, "Standard has always been proud to support up-and-coming technicians and provide award-winning training, and our Standard Tech Star Challenge gave us the opportunity to do both.”

For more information, download the SMP Parts App 2.0 or visit

Related Articles

SMP Contest Will Crown the Next Automotive ‘Tech Star’

Standard Motor Products Announces Schedule for On-Demand Training in 2017

Standard Motor Products Announces TechSmart Contest Winners

You must login or register in order to post a comment.