New Airtex Vehicle Electronics brand reflects expanded product line
The Airtex Engine Management brand has been repositioned as Airtex Vehicle Electronics. The company says the change reflects the aggressive expansion into new product categories and continued investment in advanced OE-style and better-than-OE technologies.
“Airtex has become the primary supplier of a full range of vehicle electronics solutions for an ever-growing number of warehouse distributors, jobbers and service providers,” said Bill Nonnamaker, the company’s vice president of sales and marketing. “We’re much more than an engine management company – Airtex is the trusted choice of professional technicians and consumers facing any of thousands of diagnostic and repair challenges on virtually any vehicle make and model.”
The Airtex Vehicle Electronics product line now comprises 38,000 advanced engine management, ignition, emissions, fuel system and other vehicle electronics solutions. Airtex says each component either matches or improves on the original equipment design to ensure superior performance and reliability.
The updated brand identity includes a new logo and packaging graphics. It will be featured in a redesigned website, new diagnostic and repair videos and an array of other resources.