MAHLE Clevite launches ‘Under the Hood’
MAHLE Clevite Inc. has launched Under the Hood – an online community specifically designed for engine enthusiasts to share information and receive the latest updates on MAHLE Clevite products, racing information, industry events, automotive news and technical data.
The interactive Web site encourages users to submit videos and photos, comment on articles, and share comments and questions with other members of the community. Anyone can view the Web site at mahleclevite.com/underthehood, but to receive full access to the site and participate in monthly contests, users must sign up for Under the Hood.
Under the Hood features a team of characters: Doc, Fast Eddie and Suzi Speed. The team will respond to questions and comments posted within the online community. Doc is the engine guy who loves to talk shop and welcomes ideas about improving engine performance, Eddie loves racing and welcomes any chance to compete or talk about his racing exploits, and Suzi keeps tabs on industry events and keeps the team running.
“Our new online community, Under the Hood, is designed to re-establish our connection with technicians, engine builders and racing enthusiasts,” says Ted Hughes, manager – marketing, MAHLE Clevite. “Gearheads are still passionate about the brands they use, and we want to make sure they know that we are here to support them by providing this forum to do anything from ask technical questions to bragging about their cars and accomplishments.
“We’re very excited to see the feedback we receive and use it to better serve our customers.”
Also, Under the Hood users can link directly to the MAHLE Clevite Facebook, Twitter and YouTube pages.