Identifix Direct-Hit grows at rapid pace to 30,000 subscribers

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Direct-Hit from Identifix ( now has 30,000 subscribers, a milestone for the online and hotline vehicle diagnostic, maintenance and repair information source.

"Our growth during some of the most challenging economic times in recent history really illustrates the market demand for our products and services. It took us over five years to grow to 10,000 subscribers and in less than four years we have doubled that growth and added another 20,000 subscribers," says Jeff Sweet, Identifix president.

Direct-Hit is Identifix's subscription-based online diagnostic resource offering real-world, proven diagnostic and fix information. It was developed from 3.6 million Identifix Repair Hotline calls to the company's staff of 45 ASE Master, L1 Carline Specialists.

Identifix says Direct-Hit delivers more than 460,000 Hotline Archives that contain symptoms, associated shortcut tests and confirmed fixes. Direct-Hit is updated with over 5,000 new entries added to the database each month.

"Our success really starts with our Hotline staff. For the past 24 years they have been a valued resource that technicians have relied on to solve challenging diagnostic problems. However, with Direct-Hit we have been able to help far more technicians than we ever could talking to one person at a time,” says Sweet.

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