SMP introduces Cleen Plan fuel system program

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SMP Corp.’s new and improved Cleen Plan is a professional fuel system cleaning program that has been reenergized with updated branding and product packaging, enhanced Cleen Fuel System Cleaning Kits and an expanded line of Cleen chemicals.

“At SMP, we continue to look for ways to strengthen our customers’ position in the aftermarket,” says Mike Fitzgerald, vice president of marketing for SMP. “With fuel additive and maintenance aerosol sales reported at over $200 million in each of the last few years and growing by more than 8% per year, many stores and repair facilities may still be missing valuable fuel system sales and tune-up opportunities. Our new Cleen Plan will help them take advantage of this expanding market and increase their fuel injector cleaning business.”

The new Ultra Cleen (shop air) and Pro Cleen (aerosol) kits feature an efficient quick-disconnect system, redesigned heavy-duty canister and gauge, enhanced CD user manual, updated coverage and much more. These new features further position the Cleen kit as the leading fuel injection cleaning tool for professional technicians.

SMP’s new family of Cleen chemicals features color-coded packaging for easy identification. The Cleen program now includes an advanced, heavy-duty pour-in-the-tank cleaner, fuel tank flush, mass air flow sensor and throttle body/plate aerosols, and an air intake system cleaner.

The Cleen Plan is a comprehensive fuel injection cleaning program that promotes motorist preventative maintenance with a regular professional cleaning, creating a partnership between the motorist and their professional service technician. SMP recommends that motorists use Super Cleen or EZ-Pour Cleen every 5,000 miles and see their service technician yearly for a professional fuel injection cleaning, to ensure their vehicle is running at maximum efficiency. The Cleen Plan helps motorists save at the pump, reduce vehicle emissions, conserve energy and improve engine performance.

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