Federated increases commitment to Car Care Center program

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Federated increases commitment to Car Care Center program

Federated Auto Parts’ Federated Car Care Center program has been recently enhanced to include a free Roadside Assistance program and a dedicated Federated Car Care Web site which features a Web page for each Car Care Center member.

Federated Car Care Centers also continue to receive national advertising support, including the new sponsorship of the “Two Guys Garage” show on SPEED which premiered May 7. 

“We have several new additions and enhancements to the Federated Car Care program that make it standout as the premier support program in the aftermarket,” says John Marcum, marketing services manager for Federated Auto Parts. “We have seen significant growth in our Car Care Center membership and based on member feedback, we believe the Federated Car Care program provides the best training, marketing support and brand-name quality parts in the industry.”

An enhanced feature of the Federated Car Care program is its comprehensive marketing support which includes updated point-of-sale materials, signage and popular promotions like “Get Dirty with Kennys” and “Sweet Ride Sweepstakes.” Car Care Center members also have access to a variety of training programs, including AutoIQ, an online consumer education system.

“Federated leads in providing brand-name quality parts and we want to thank our manufacturing partners who have been an integral part of our Car Care program since its inception,” says Marcum. “Our supplier partners provide a tremendous amount of support to help differentiate the Federated Car Care program from others in the industry.”

To learn more about the Federated Car Care program, see the company’s Web site at

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