'Aftermarket 101' seminar draws 55 students

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A record 55 professionals representing 22 aftermarket organizations assembled at Federal-Mogul Corp.‘s world headquarters in Southfield, Mich., for an introduction to industry practices, trends and emerging competitive issues through the University of the Aftermarket’s “Aftermarket 101” seminar.

Participants in the day-and-a-half session include representatives of supplier organizations, distributors, program groups, sales and marketing firms, and a professional motor sport sanctioning body.

"This seminar is an invaluable tool for organizations that want to help new employees better understand the complex issues at play in today’s aftermarket,” says Brian Cruickshank, MAAP, director of the University of the Aftermarket. “It’s exciting to see so many companies invest in their future through high-quality, industry-specific education.”

The first day’s agenda included discussions of the aftermarket’s history and structure, its impact on the North American economy and key competitive and legislative issues affecting industry businesses. The morning’s speakers included Cruickshank; Northwood University President and CEO Dr. Keith Pretty; Federal-Mogul Vice President of Customer Relations, Global Aftermarket Bob Egan; and Dr. Tim Nash, vice president of strategic and corporate alliances, Northwood University.

Following lunch, AAIA President and CEO Kathleen Schmatz offered her thoughts on the current state of the aftermarket, including the industry’s financial performance and key competitive and legislative issues. Jay Burkhart, Federal-Mogul senior vice president, global aftermarket, then expanded the program’s focus with a presentation on the issues driving growth and change in a variety of global markets.

Participants gained insight to the evolution of product distribution from Rick Guirlinger, vice president, strategic planning and analysis, General Parts International Inc., and competitive and operational issues impacting service dealers through a panel discussion moderated by ASE Senior Vice President Trish Serratore.

“There was something for everyone in this program,” says Karen Motto of Accessory Marketing Inc. “The speakers were diverse; the topics were diverse. They covered every aspect of the industry, from basic terms and concepts to complex issues and challenges. I am sure everyone walked away with something they can take back to their businesses.”

Aftermarket 101 also includes a visit to Motown Automotive Distributing in Farmington Hills, Mich.

For additional information regarding Aftermarket 101 and other University of the Aftermarket programs, see the Web site or call (800) 551-2882.

The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor & Equipment Manufacturers Association and is an operating unit of Northwood University.

The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through online, custom, conference and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket’s Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) certifications.

Private, nonprofit and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas.

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