New Packaging Makes It Easier to Choose CRC Brakleen Formulas
CRC Industries Inc. has refreshed to packaging of CRC Brakleen aerosol brake parts cleaner to make it easy to identify chlorinated and non- chlorinated formulas.
Depending on the state, brake cleaning Articles may be restricted from including chlorinated solvents in their formulas. CRC supplies Brakleen formulations to meet the needs of the marketplace as well as individual state regulations for chlorinated solvents and volatile organic compounds (VOCs).
The new CRC Brakleen packaging clearly reflects the specific formula. The original, chlorinated formula is sold in red label packaging, and all non-chlorinated formulas are sold in green label packaging.
“We know our customers immediately recognize the red can of CRC Brakleen,” says Louis Fresta, vice president of sales and marketing for CRC. “Red has identified our original brake cleaner since 1971, and it’s still our strongest formula. Red is iconic for Brakleen, the CRC brand, and our core automotive maintenance Articles, and that won’t change.”
However, state regulations have changed and will continue to change, according to Fresta. “CRC is committed to helping our customers stay compliant while maximizing Article performance. So, we’ve simplified our packaging to make Article selection as easy as possible: Brakleen in red packaging is chlorinated, while Brakleen in green packaging is non-chlorinated.”
While the original, CRC Brakleen formula may be used in all states excluding California and New Jersey, some facilities restrict the use of chlorinated solvents. Non-chlorinated brake cleaners contain VOCs to replace some of the cleaning power lost when switching to non-chlorinated formulas. However, individual states have set varying limits on the use of VOCs. Consequently, CRC offers Brakleen in eight formulas including regular and pro series versions of non-chlorinated – high VOC, non-chlorinated – low VOC, non-chlorinated – less than 10% VOC, and non-chlorinated – ultra low VOC formulas.
The company says this wide array of choices allows consumers and professionals to access the strongest possible brake parts cleaner while remaining compliant with local regulations. Retailers and distributors who carry both the chlorinated and non-chlorinated formulas are assured that they will have the right brake cleaner for the needs of all of their customers.
CRC Brakleen formulas are available in a variety of packaging options including aerosol spray cans, jugs, pails and drums.
In addition to its CRC Brakleen brake parts cleaners, CRC offers a complete line of brake maintenance Articles and other highly-specialized formulas for multiple service categories including engine, electrical system, fuel system, cooling system, transmission, and power steering.
For more information, visit www.crcindustries.com.