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Atlas Automotive Equipment Unveils TreadReader Tire Scanner

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Atlas Automotive Equipment Unveils TreadReader Tire Scanner

The new TreadReader handheld scan tool from Atlas Automotive Equipment LLC is designed to provide an instant 3D image of a tire, providing vital data such as tread depth and adverse wear.

The company says advisory information like misalignment or uneven wear due to under or over-inflation is also displayed, presenting a ‘no-question’ presentation to the vehicle owner on the condition of their tires, and the recommended resolution whether it is immediate or in the future.

 “This Article really is a game changer for the tire business,” says James Boon, executive vice president of garage equipment.  

“There is something about human nature that makes many of us naturally suspicious when someone tells you that you have to spend money! However, the TreadReader presents the customer with a very real appraisal of their tires, in a color-coded and numbered format which is easy to understand, on a report that simply can’t be argued with. It removes any doubt or apprehension in its entirety.”

Atlas Automotive Equipment says the unit is lightweight and can withstand the volume use of a heavy-handed technician.  It requires just a few seconds to run over all four tires for instant upload to a smart phone or tablet via the TreadReader app, which can then be converted into a hard printout or emailable document.

The concept of having an automated measurement of tires isn’t new, with both drive-over systems and alternative-technology handheld units available. However, James says that until now nothing has offered the level of superiority of the TreadReader for a price that is accessible to the average tire shop or garage.

“Drive-over units are great, but they are expensive and impractical for the majority of workshops”, he says.

“Conversely, the only other hand held unit we’ve seen simply cannot compete with the level of technology we have in TreadReader, plus it requires an ongoing subscription service making it very expensive even short-term. In essence, we are offering all the technological supremacy of a drive-over system, in a handheld unit, at a sensible and one-off cost”.

Unlike dip-gauges or laser systems, the TreadReader takes a full width, 50mm circumference section of the tire, monitoring 320,000 points of reference. This ensures that obstacles such as debris or even the tread wear indicator cannot confuse the reading, whereas with a single line scan of a laser you are relying purely on that one tiny sample of the tire.

The company says the TreadReader is a must-have for anybody looking to increase tire sales. The other automatic uplift resulting from using this Article is the ability to sell wheel alignment.

The advisory nature of the report will clearly state where misalignment is an issue, and given this information a customer is understandably convinced to prevent any further premature tire wear by having the alignment carried out.

“How else can you demonstrate the need for alignment with such clarity?” asks James.

“Setting the aligner up and putting clamps on the wheels looks contrived, not to mention the time element involved. The obvious visual impact of the 3D rendering, highlighted by a red ‘warning’ and advisory comment, all achieved as a consequence of checking the tread depth, is the fastest, most compelling way to ensure a customer understands they are in need of wheel alignment”.

The company says system is clearly an asset for anybody carrying out alignment regardless of what aligner they have, Atlas also offers a range of both CCD and 3D aligners. On the flagship Atlas Platinum 3D system, the TreadReader can be integrated into the table of the aligner, making the whole process even more convenient.

Cloud-based service provides more analysis

To add even more value to TreadReader, the company has recently introduced the TreadManager Portal, which enables anyone managing remotely, or multi-location operations, infinite opportunity to maximise on the scan tool. By logging into the portal, workshops and service managers can view essential data on the number of vehicles scanned, activity by technician, and number of opportunities created for tire and alignment sales.

By maintaining invaluable customer data, TreadManager can even predict tire life-expectancy, allowing opportunities for tire sales long after the customer left the workshop!

Integrates with vehicle health monitoring systems

TreadReader has already been designed to work with existing eVHC (Electronic Vehicle Health Check Systems) and Tire Management Software existing within a business, ensuring that tread health becomes part of the full-spectrum vehicle health monitoring, and the ability to develop and work with other systems is welcomed by the Atlas team.

Says James: “We can present a fact-based argument to demonstrate that TreadReader is simply superior in terms of price/performance ratio, and we know our customers have seen a very tangible increase in business and credibility as a result of employing the Article. Developing the Article to work with existing systems is all part of the process we envisage in establishing TreadReader as the industry standard for anybody working with tires.

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