Mitchell 1’s SocialCRM preferred by O’Reilly Auto Parts

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Mitchell 1 has announced that its SocialCRM customer retention and new customer acquisition service was recently named a preferred choice for loyalty marketing programs by O’Reilly Auto Parts.

“We would like to thank O’Reilly Auto Parts for giving the Mitchell 1 SocialCRM service this great support with its retailers across the country,” says Dan Kelley, director of strategic partnerships for Mitchell 1. “SocialCRM will benefit O’Reilly Auto Parts by providing the best and most comprehensive way of reaching an entire customer database with a unique marketing message, while attracting new customers through authentic reviews and increased Internet visibility.”

“Both O’Reilly Auto Parts and Mitchell 1 have the same focus on the professional customer and their success in business, assisted by having the best in class systems from Mitchell 1,” says says Tony Bartholomew, vice president of professional sales for O’Reilly Auto Parts.

Mitchell 1 and O’Reilly Auto Parts first joined forces back in early 2002. In 2011, O’Reilly Auto Parts named Mitchell 1’s ManagerSE/ManagerSE Plus shop management software as their preferred management system of choice.

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