SEMA unifies racing industry trade shows

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The Specialty Equipment Market Association (SEMA) announced it has finalized an agreement to purchase the International Motorsports Industry Show (IMIS), the racing trade show that has been held annually in Indianapolis since 2009.

The IMIS will be consolidated with the Performance Racing Industry (PRI) Trade Show, which returns to Indianapolis for 2013 and beyond. The 2013 PRI Trade Show will occupy the entire Indiana Convention Center in Indianapolis, Dec. 12-14, 2013.

The acquisition unifies the racing industry’s two trade shows into one, creating the opportunity for exhibitors and buyers to do business in a single location.

“The racing industry needed to have just one motorsports trade show in the U.S. I’m proud to say we’ve accomplished that,” says Scooter Brothers, SEMA chairman of the board of directors. “We have all worked toward a common goal, and have succeeded on behalf of the industry.”

Both the PRI and IMIS trade shows will take place as scheduled for 2012. The PRI Trade Show will be held Nov. 29–Dec. 1, in Orlando. IMIS will be held Dec. 6–8, in Indianapolis. The IMIS transaction is set to close in December 2012.

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