AAPEX 2012: DENSO announces reorganization

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DENSO Sales California Inc. is reorganizing its aftermarket business operations to establish its aftermarket business headquarters for the Americas in Long Beach, Calif. The reorganization will be complete on April 1, 2013, and will operate under a new name – DENSO Products and Services Americas Inc.

As part of the reorganization, American Industrial Manufacturing Services in Murrieta, Calif., a DENSO group company that produces remanufactured products including starters and alternators, will be combined with DENSO Sales California in Long Beach. The announcement was made by Richard Shiozaki, senior vice president, DENSO Sales California, during a press conference at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas. 

“This change mainstreams our aftermarket operations in the Americas and is aligned with the global aftermarket growth we announced last year when we introduced DENSO’s Aftermarket Business Unit in Japan,” said Shiozaki.

“DENSO is dedicated to expand our sales and products into the aftermarket in the Americas. This organization change will allow us to develop and launch products more quickly for our customers in the region. The new organization will be responsible for the engineering, procurement, sales, service and planning for aftermarket, heavy-duty, OES and non-automotive products. DENSO has identified the aftermarket as an essential segment to provide quality products and services to our customers. Our commitment is to support our customers as a major global aftermarket manufacturer and go beyond our reputation as solely a Tier 1 OE supplier.”

DENSO Sales California and American Industrial Manufacturing Services will remain in their current locations. When combined, the company will employ more than 400 people.

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