Robert Bosch restructures U.S. aftermarket resources

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Robert Bosch LLC has announced a reorganization of several of its Independent Aftermarket resources in the United States.

The Bosch Car Service Network, the Bosch Technical Training and Service organization, and both the Parts and Diagnostics/Wheel Service sales organizations will now all be aligned into a single structural unit in an effort to simplify sales and service in the independent aftermarket.

The company says the changes are intended to more effectively support sales of Bosch products through WDs, jobbers, retailers and repair shops.

The new organization also includes the addition of Customer Marketing Services and E-Commerce/Digital Marketing functions. Bosch says it has built an industry-leading advantage in digital marketing, having developed and executed training apps for technicians, informative and educational social media campaigns, and generally bringing customer-specific sales processes to a mobile environment.

“What is exciting about this new arrangement is our ability to utilize the best of our existing organization and add new talent from both inside and outside the industry,” says Bobby Bloom, vice president, Independent Automotive Aftermarket for Bosch in the U.S. “All of these efforts are focused on becoming an even better partner in the aftermarket by focusing our strategy on the trends that are occurring, as well as those yet to come.”

Bloom says that as vehicles become more and more complex, technicians, shop owners and parts professionals have an increasing need for support at every level, including sales, training and marketing.

“Our strategy  will allow us to fully leverage our leading-edge product innovation and deliver training to installers on critical technologies such as Gasoline Direct Injection,” says Bloom. “We will have dedicated personnel for various channels of distribution within the aftermarket. This will allow our people to focus their efforts on the specific needs of the channel and level of distribution they service.”

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