Foose-inspired WD-40/SEMA Cares trucks to debut at SEMA Show

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Foose-inspired WD-40/SEMA Cares trucks to debut at SEMA Show


After the last three WD-40/SEMA Cares vehicles raised a combined $400,000 for children’s charities, Chip Foose and WD-40 Co. are teaming up again to build two more custom trucks – a 1953 Ford F-100 and a 2012 Ford F-350 – that will be auctioned to benefit SEMA Cares.

The Specialty Equipment Market Association (SEMA) Show takes place Oct. 30-Nov. 2 at the Las Vegas Convention Center, Las Vegas, Nev.

The first project vehicle, the WD-40/SEMA Cares Foose ’53 Ford F-100, commemorates the 60th anniversary of WD-40 Multi-Use Product. With a vintage “shop truck” look, updated drive train and suspension, one-off Foose wheels and custom paint, this special pickup looks similar to the truck used to deliver the first case of the product in the early ‘50s, back when the company was called Rocket Chemical Company.

 After the SEMA Show, the vehicle will make stops at auto shows and events along the West Coast before being auctioned for charity at the Barrett-Jackson Collector Car Auction in Scottsdale, Ariz. Jan. 13-20, 2013.

Proceeds from the auctioned vehicle will benefit two SEMA Cares charities – Childhelp, an organization that provides services to abused and neglected children, and Victory Junction, which provides life-changing camping experiences to special needs and chronically ill children.

Leading aftermarket manufacturers and other companies that chipped-in to build and promote the vehicle include: Foose Design, Street Scene Equipment, Barrett-Jackson, LMC Truck, L&R Automotive, Egge, MHT Wheels, Pirelli Tires, BASF Paint, American Auto Wire, Painless Performance, Quiet Ride, K&N Filters, Red Kap and McGard.

“This year, we’re upping the ante and building two vehicles – one that pays tribute to WD-40 Company’s history and one that celebrates some of its newer specialty products that help auto pros like me get the job done right,” said Foose. “With the help of some great aftermarket partners and a lot of WD-40 brand products, we’ll be able to build two vehicles that honor those who work hard every day.”

The second project vehicle, the WD-40 Specialist/SEMA Cares Foose Ford F-350, is a custom 2012 Ford Super Duty work truck that includes Foose-inspired front and rear wheel flares, side rockers, and custom bodywork, among other upgrades. The vehicle represents the new WD-40 Specialist line of products that help skilled trade professionals get their specific jobs done with ease.

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