Matco launches yearlong breast cancer awareness campaign
Matco Tools says its family is full of strong women—distributors, technicians, employees and wives, many of whom are battling or have survived breast cancer.
In honor of these women, Matco Tools is launching its Tools for the Cause campaign to raise money and support for Susan G. Komen for the Cure.
The campaign takes place Oct. 1-Sept. 30, 2013. For each product purchased from a list of selected items, Matco will donate 15% of the sale, with a guaranteed minimum donation of $100,000 USD to Susan G. Komen for the Cure, a charity that works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries.
Matco will also show its support by turning the outside of its headquarters and marketing materials pink for the month. In addition, through the end of the year, Antron Brown, Matco’s top fuel pilot and crew, will join the fight with a specially designed pink Matco car, and distributors across the country will have the opportunity to show their support with promotional signage, limited edition gear and more.