SEMA program covers accessory integration for auto dealers

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For the fifth consecutive year, the Specialty Equipment Market Association (SEMA) Show will include an exclusive program for franchise and independent automotive dealers.

Taking place during SEMA, Oct. 30-Nov. 2, 2012, the program focuses on critical areas of accessory integration and how they impact operations in all key dealership departments.

“We want to help dealers be successful at selling accessories, and we want more dealers to get involved,” said Peter MacGillivray, SEMA VP of events and communications. “Although the automotive accessories industry represents a $30 billion market, many dealers are hesitant to jump on board.”

Titled Auto Dealer Accessory Conference and Show Tour, the program includes roundtable discussions on Oct. 31. Topics include accounting, fixed operations, finance and insurance, new and used sales, and accessory sales.

Dealers that have successfully incorporated an accessory program into their businesses will share their personal experiences, while experts will outline how there are many easy-to-install products that can have a big impact on the bottom line.

To participate in the dealer conference, individuals must register for both the SEMA Show, and for the Auto Dealer Accessory Conference and Show Tour. The dual registration provides access to the SEMA Show floor throughout the four-day event, as well as to the exclusive dealer activities on Oct. 31.

To learn more about the program and the SEMA Show, visit

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