Sears Auto Centers want consumers’ trust in new ad campaign
Sears Holdings Corp. and its Sears Auto Center stores have unveiled a new, highly-integrated national advertising campaign.
Sears says the campaign is intended to showcase the brand's commitment to re-connecting with customers through trust and peace-of-mind when it comes to auto maintenance and repair.
The campaign includes exposure through TV, radio, outdoor and several diverse digital channels, as well as refreshed in-store signage and public relations initiatives.
"This campaign was developed from an understanding of how customers view the key strengths of Sears Auto Center — convenience, trust and a commitment to do what's right for the customer every time," said Lori Williams, divisional vice president & CMO, Sears Automotive.
"The new campaign's goal is to show people that Sears should be their top choice when it comes to auto care and maintenance."