Expanded electronic catalog has specs, guides

Order Reprints

Federal-Mogul Corp.’s electronic catalog now offers significantly more value-added data – including product specifications, images, buyer’s guide information and more – through each part lookup.

The company says this additional content is expected to further accelerate the growth of the comprehensive eCatalog, which logged approximately 11 million lookups in 2011 and now attracts more than 10,000 unique visitors each business day.

“Our expanded content adds a great deal of value to every lookup. Now the user can not only find the right part for millions of applications, but also immediately access a wide range of additional information, including detailed product features, photos, videos and technical documents,” said Brent Berman, manager of digital marketing and e-data, North America, Federal-Mogul.

The new content is embedded within the “Part Detail” screen of each lookup. This enables the user to access product features and benefits, key attributes and specifications.

The site also features vehicle/equipment fitment data and product images presented in a “carousel” format. There are also links to videos, related websites and downloadable documents.

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