First-Time and Featured Exhibitors Section returns to SEMA

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SEMA’s First-Time and Featured Exhibitors Section is back in 2012. It was first introduced at the 2011 Specialty Equipment Market Association (SEMA) Show,

Located alongside the New Products Showcase in the upper level of South Hall, the First-Time and Featured Exhibitors section serves as an easy and convenient location for buyers to hone in on hundreds of new and emerging manufacturers who are exhibiting at the show for the first time. SEMA takes place Oct. 30, Nov. 2, 2012, in Las Vegas, Nev. “Last year’s First-Time and Featured Exhibitors Section proved to be successful at connecting attendees with new exhibitors,” said Peter MacGillivray, SEMA VP of Events and Communications. “Buyers will again be able to meet with new exhibitors quickly and easily, while conveniently stopping by the New Products Showcase at the same time.”

SEMA says the New Products Showcase is among the most-visited attractions at the SEMA Show. With hundreds of products featured in display cases, the area helps attendees to get an overview of what’s new and debuting at the Show.

“Buyers and media often make the New Products Showcase their first stop, visiting the area even before the Show opens on Tuesday morning,” said MacGillivray. “Visitors will note the products that interest them in the Showcase and create a list of exhibitors that they want to visit. This often becomes their plan for the week.”

The First-Time and Featured Exhibitors Section includes hundreds of exhibitors representing a variety of market categories. To view a complete list of exhibitors and their booth locations, visit

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